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Central Adlantic attracting top talent through their recognition and reward culture

Central Adlantic attracting top talent through their recognition and reward culture

Glasgow’s newest and fastest growing direct marketing firm, Central Adlantic believe that their ability to attract and retain top talent is down to their recognition and reward culture and the firm are outlining how they keep contractors engaged and motivated to work.

The management team at Central Adlantic have 15 years of experience in the industry, and they believe that one of the most critical factors in a companies success, is their ability to attract and retain top talent. As a result, the sales and marketing specialists have developed a strong company culture, focusing on recognition and reward.

At Central Adlantic they are devoted to creating a fun, friendly and nurturing working environment where they advise and encourage their contractors to achieve their goals and reach their full potential. The firm believes their people are the secret to their success; therefore they are committed to gaining a deep understanding of what their values are, where their motivation lies and how they wish to grow. Getting to know their contractors on both a personal and professional level allows them to integrate coaching and guidance to the contractors’ day which will make strides towards achieving personal goals and importantly, creating a loyal and hardworking asset to the company.

The sales and marketing experts contend that people perform to the best of their abilities when they feel appreciated. The company believe that achievements should be publically recognised and rewarded. The firm offers frequent bonuses, incentives and prizes to their top performers to recognise their efforts and honour them with a reward as thanks for their great work. Central Adlantic is also very fortunate to have a client portfolio who offer great incentives to those who meet their sales targets, including; Holidays, Money and Games Consoles.

The firm’s commitment to developing a strong recognition and reward culture has enabled them to attract top talent, and they are confident that maintaining their elite representation will allow them to continue to attract ambitious and talented individuals to take their business forward.

The management team at Central Adlantic also believe that while a strong culture is essential to keep productivity and morale high, it is also imperative to offer people development opportunities. The firm believe that their first class development opportunities are integral to their ability to attract top talent. The firm is confident their commitment to offering a development environment through in-house workshops and industry-specific conferences keeps the contractors motivated and inspired. The firm offer graduates and ambitious individuals the chance of a structured career path through their business development program. The firm’s management team offer on-going coaching and mentoring and allow their contractors the opportunity to hone their skills in a supportive and nurturing environment.

Central Adlantic are keen to maintain motivation in the workplace and believe that offering perks and development opportunities are a great low-cost way to boost overall morale. The company also have a very social culture with weekly company nights at Glasgow’s top venues, as well as monthly company parties. The management team believe that while it’s important to work hard, it is also vital to have fun along the way. Their business mantra is; fun plus hard work equals success.

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